Holiday Campaigns

Jet Blue Airlines has gotten in the Thanksgiving holiday spirit recently. In their email sent to flyers, they included 12 Thanksgiving themed puns with pictures to go with almost all of them. With puns such as "Happy Thanksgiving, pun-kin" and "SQUASH the idea of staying put this season", its hard to not be as excited about the holiday as Jet Blue is. This clever play on words and pictures makes Jet Blue appeal to flyers more so than other airlines. Its, fun, festive and gets people in the mood to travel!

Jet Blue Thanksgiving

Chapter 28 Assessment Questions

Chapter 28 Assessment Powerpoint

Survey Conclusion

After seeing the responses to my survey, I can conclude that the students in the school, no matter what the grade or gender, would like to see more school spirit. On my survey, I got 16 responses. 75% of the people who answered said they would like to see more themed days and almost all of the students that took my survey said that a school store would be a great way to boost school spirit. If I was to make the survey more efficient, I would include more themed day options as well as a question about what students do not want rather than just seeing what they want to have in our school.

School Spirit Survey

School Spirit Survey

Marketing - Real

The goal I chose was to try and build our school spirit throughout the school. Some things we could do to make this happen is:

1. Open a school store where students and staff can purchase Reading Rockets cloths, accessories, supplies, etc. 
2. Have some themed days, such as America Day, where students dress up and have fun
3. Put up Reading Rockets Pride art in the school to give it more color and represent our town. 

Team's Social Responsibility

A Boston sports team that is maintaining their responsibility of giving back to the community is the Red Sox. The Red Sox have a nonprofit organization called the Red Sox foundation. They use their power and influence in the city to promote it's goal of improving health, education and recreational opportunities in urban areas. This foundation has received 50 million dollars in donations over the past ten years to aid a variety of charities and non-profit programs. They have partnerships with a variety of health institutions and fund youth baseball programs for over 700 children.

In September of 2009, they launched a program to serve New England based veterans returning from Iraq and Afghanistan with traumatic brain injuries and Post Traumatic Stress Disorder. This was called the Red Sox Foundation and Mass General Hospital Home Base Program. Their goal is to provide veterans with PTSD and TBI with treatments and evaluations. Family counseling is also available for the family members of those affected by these conditions.


Red Sox Foundation


Red Sox logo

Current Event 10/19/16

Current Event