The current event article that I found was called "How Millennials and Gen Z Transformed Tourism Marketing Trough Sharing". Marketers have made a link between the members of these generations and social media marketing. They found that "social media's peer-to-peer content, not the channel itself, informs and influences Millennials' purchasing decisions." Over the past few years, studies have shown that these younger generations have more of an interest in traveling the world and exploring new places. When friends travel, it is almost guaranteed that they will be sharing pictures from their trip. These pictures offer inspiration to Millennials on where to book their next trip. Also, seeing where their favorite social media personalities have traveled has a big influence on where they plan on going. People from these generations do their travel research on sites such as Kayak and Expedia, rather than from travel agents that past generations tended to turn to. These sites not only give abundant information about a destination, but they provide reviews of these spots for people to read and take into account. It is concluded that in order to appeal to these generations, travel brands need to not only be social media friendly, but have an online presence, such as brand ambassadors, to market their services. Article Link
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