Apprentice Favorite Episode

My favorite episode of The Apprentice so far has been Season 2, Episode 7. The team's task was to create a dog service business and whoever makes the most profit from their business wins. The leader of Mosaic was Wes and the leader of Apex was Jennifer. The Apex team won the challenge, making $307.41 over Mosaic's $122.12. As a reward, Apex got to have a conversation with the mayor of New York at the time, Mayor Bloomberg. Stacie, Andy and Wes of Mosaic were taken to the boardroom where Stacie was sent home because of her inability to take accountability and failure to sell her ideas. I liked this episode so much because it was funny to watch the candidates do ridiculous things just to make money. We are used to seeing them act professional and this time they had to do work with animals, something not all of them were used to. The business lesson from this episode was "Sell your ideas", something that Stacie failed to do.

Current Event - Decemeber 14, 2016

The current event article that I found was called "How Millennials and Gen Z Transformed Tourism Marketing Trough Sharing". Marketers have made a link between the members of these generations and social media marketing. They found that "social media's peer-to-peer content, not the channel itself, informs and influences Millennials' purchasing decisions." Over the past few years, studies have shown that these younger generations have more of an interest in traveling the world and exploring new places. When friends travel, it is almost guaranteed that they will be sharing pictures from their trip. These pictures offer inspiration to Millennials on where to book their next trip. Also, seeing where their favorite social media personalities have traveled has a big influence on where they plan on going. People from these generations do their travel research on sites such as Kayak and Expedia, rather than from travel agents that past generations tended to turn to. These sites not only give abundant information about a destination, but they provide reviews of these spots for people to read and take into account. It is concluded that in order to appeal to these generations, travel brands need to not only be social media friendly, but have an online presence, such as brand ambassadors, to market their services.

Article Link

Old Commercials

Coca-Cola - 1953

Coca-Cola - 2016

Chapter 29 Study Guide

Link to Chapter 29 Study Guide

Holiday Campaigns

Jet Blue Airlines has gotten in the Thanksgiving holiday spirit recently. In their email sent to flyers, they included 12 Thanksgiving themed puns with pictures to go with almost all of them. With puns such as "Happy Thanksgiving, pun-kin" and "SQUASH the idea of staying put this season", its hard to not be as excited about the holiday as Jet Blue is. This clever play on words and pictures makes Jet Blue appeal to flyers more so than other airlines. Its, fun, festive and gets people in the mood to travel!

Jet Blue Thanksgiving

Chapter 28 Assessment Questions

Chapter 28 Assessment Powerpoint

Survey Conclusion

After seeing the responses to my survey, I can conclude that the students in the school, no matter what the grade or gender, would like to see more school spirit. On my survey, I got 16 responses. 75% of the people who answered said they would like to see more themed days and almost all of the students that took my survey said that a school store would be a great way to boost school spirit. If I was to make the survey more efficient, I would include more themed day options as well as a question about what students do not want rather than just seeing what they want to have in our school.

School Spirit Survey

School Spirit Survey

Marketing - Real

The goal I chose was to try and build our school spirit throughout the school. Some things we could do to make this happen is:

1. Open a school store where students and staff can purchase Reading Rockets cloths, accessories, supplies, etc. 
2. Have some themed days, such as America Day, where students dress up and have fun
3. Put up Reading Rockets Pride art in the school to give it more color and represent our town. 

Team's Social Responsibility

A Boston sports team that is maintaining their responsibility of giving back to the community is the Red Sox. The Red Sox have a nonprofit organization called the Red Sox foundation. They use their power and influence in the city to promote it's goal of improving health, education and recreational opportunities in urban areas. This foundation has received 50 million dollars in donations over the past ten years to aid a variety of charities and non-profit programs. They have partnerships with a variety of health institutions and fund youth baseball programs for over 700 children.

In September of 2009, they launched a program to serve New England based veterans returning from Iraq and Afghanistan with traumatic brain injuries and Post Traumatic Stress Disorder. This was called the Red Sox Foundation and Mass General Hospital Home Base Program. Their goal is to provide veterans with PTSD and TBI with treatments and evaluations. Family counseling is also available for the family members of those affected by these conditions.


Red Sox Foundation


Red Sox logo

Current Event 10/19/16

Current Event

5.1 Questions

1. Business is all of the activities involved in producing and marketing goods and services.

2. The two primary functions of business are the production and the marketing of goods and services.

3. Businesses can be categorized by size (large or small), by profit orientation (profit or nonprofit), by market served (customer or industrial market) or by the kind of product being provided (good, services, other).

4. E-commerce is the buying and selling of goods thought he use of electronic networks. Socratic Technologies Inc. found that over half the businesses it surveyed said the internet is central to their daily business activities. All types of businesses use the internet, which is why its becoming more and more popular.

5. Someone may want to start a small business if they are passionate about a product and want to share it with people. An example of this is my family friend Antonella. She started a small Italian food restaurant called Antonella's to share her food with more people than just her family and friends. She is doing what she loves and is making money along the way. She is a true small business success story.

Quizlet Terms 5.1

Quizlet

Video Game Presentation

Video Game Presentation

Video Game History

The first online game every created was the NIMROD in 1951.

The first video game console was released in 1972. It was called The Magnavox Odyssey.

 In 1979, the first handheld video game console, Microvision was released. 

Today, we have game consoles, such as the Xbox, that makes the video gaming experience more realistic and inclusive as ever. 

Marketing Mix Report

Video Game Part II


Product: NFL Experience is the latest and greatest football game that lets you "experience the magic" of being a NFL star in 2017. With life mode and game mode, you can experience the complete life of a football player on and off the field. Realistic graphics and controller vibrations get all of your senses involved. When entering the world, you can choose an NFL star of your choice to guide you though the game and help you experience everything it has to offer. The game is available fort Xbox One, Xbox 360 and Virtual Reality consoles,  Your dreams of being in the NFL and playing alongside some of the best in the league can finally be realized with NFL Experience.

Price: For the very low price of $54.99 for Xbox and Xbox one and $59.99 for Virtual Reality, you can start to experience your dreams.

Place: NFL Experience will be stationed at a variety of places, online and in store, for customer convenience. You can find it online at Amazon or GameFly, or at Gamestop, Best Buy and even Target. As demand increases, we hope to get it in every NFL Pro Shop in every stadium across the country so you can take the game home with you.

Promotion: We have some of the best in the league, such as Patriots' QB Tom Brady and Seahawks' corner back Richard Sherman endorsing NFL Experience. They'll be featured in our commercials, speaking from experience, on how entertaining this game really is. NFL Experience will also be available to try out at all NFL stadiums on a large screen. You can also test play this game in electronic stores, such as Best Buy, to experience the greatness of the game. NFL Experience is truly a game unlike anything you've ever played before. Don't miss out. Experience the magic.

Video Game Chart

Game Name	Price	Location	Target Market	Features
NFL 2K3	$4.00- 9.95	Amazon Gamestop eBay Target	Boys between the ages of 10 and 18 as well as young adults.	Available for PS2, Xbox, Nintendo GameCube. Offers various modes. Balanced passing and running. First time you can identify a player’s face.
Madden NFL 16	$19.99- 39.99	Amazon Gamestop Target Best Buy GameFly	Boys between the ages of 10-18 and young adults	Available for Xbox One, box 360 and PS4. All new controls. QB mechanics such as body-relative throws. New systems installed.
Madden NFL 17	$53.99- 59.99	Amazon Gamestop Best Buy Target GameFly	Boys between the ages of 10-18 and young adults	Available for Xbox One, Xbox 360 and PS4. Franchise mode. Authentic defense AI system. Most balanced. Modes such as Ultimate Team and Draft Champions.

Sources:

http://www.gamestop.com/xbox-one/games/madden-nfl-16/121236#productDetails

http://www.gamestop.com/xbox-one/games/madden-nfl-17/128466#productDetails

License A Sports-Theme Video Game

Teams:

1. New England Patriots (Tom Brady)
2. Denver Broncos (Peyton Manning)
3. Seattle Seahawks (Richard Sherman)

Baby Boomers

The Baby Boomer generation began close to nine months after the end of World War II. Between 1946 and 1964, 76.4 million babies were born, making up nearly 40% of the nations population. Most people looked forward to having children after the war to give their children a future of prosperity and comfort. Women were urged to leave the workforce and embrace their roles as wives and mothers. Baby Boomers could be persuaded to participate in the purchase of consumer crazes. Two TV shows that would be targeted towards Baby Boomers are 'Jeopardy' and 'The Addams Family'. They were wildly popular TV shows at the time. Two Movies that would appeal to Baby Boomers are 'The Graduate' and 'Easy Rider'. Baby Boomers are attending more live music festivals such as the Bottlerock Festival in Napa and Coachella. Two magazines that would appeal to Baby Boomers are ELDR magazine, which include tips about yoga and interviews with exercising gurus, and GeezerJock which also targets older people who enjoy exercise. It is also suggested that Baby Boomers would enjoy cruises for vacations because they're perfect for relaxation and adventure along with plenty to eat and drink. They would also enjoy a road trip along historic Route 66 which is still drivable.

http://obelismedia.com/marketing-to-baby-boomers/

http://www.history.com/topics/baby-boomers

http://www.history.com/topics/baby-boomers
http://www.aarp.org/entertainment/television/info-2014/best-boomer-tv-shows-photo.html#slide2
http://www.bloomberg.com/news/articles/2007-08-28/magazines-target-the-boomer-setbusinessweek-business-news-stock-market-and-financial-advice
http://adventure.howstuffworks.com/destinations/travel-ideas-for-retirees/what-are-the-best-vacation-spots-for-baby-boomers1.htm

Fads

A fad that has recently died down is the game Pokemon Go. For a few months, it seemed like everyone had the game on their phones. I would say that the game was targeted towards boys and girls between the ages of 10 and 18 who enjoy the outdoors, exercise and adventure. This game appealed towards these groups of people because it made them go outside and physically search for the characters to add to their collection. It was enjoyable because they could go on "Pokemon hunts" with their friends and got a good amount of exercise. I feel as though the game faded for two reasons. One reason was its repetition. Going out and doing the same thing everyday gets old after a while. When people get bored with one thing they search for the next best thing to do and forget all about the previous game. Another concern was its safety. Kids were getting beat up and endangered at Pokemon Gyms which were places you went to battle Pokemon. The game was good while it lasted and because it ended so recently, nothing has come to replace it yet, but I believe there will be something soon.

Toy Hall of Fame

After conducting research on the Toy Hall of Fame, the five toys that stuck out to me the most were the baby doll, Barbie, ball, bubbles and a cardboard box. The baby dolls were used by expecting parents and children everywhere. Primarily, children used their imaginations to transform the doll into an infant of their own. The Barbie doll, within a year of her introduction, became the highest selling fashion doll that was ever created. The ball has been around since anyone can remember and is one of the simplest toys that can do many things. Rolling, bouncing, throwing, and kicking are among the many simple, yet entertaining, functions of a ball. Bubbles are great for kids to play with. Their various shapes, colors and objects to use them in creates endless possibilities for hours of fun. They are inexpensive and non toxic which makes them perfect for kids. The cardboard box is an unusual toy that doesn't get enough credit. Their emptiness puts kids' minds to work and lets their imaginations flow. A cardboard box can be seen as a house, a spaceship or even a car.

Thinking back on my childhood, I can remember playing with Barbies and baby dolls all the time. I loved pretending that I was a mom and giving the Barbie dolls a life of their own in my Barbie Dream House. The Barbie dolls, however, caused some anger among feminist groups who seen her figure as an unrealistic portrayal of women, Balls and bubbles were also very fun. Whether it was playing dodge ball, soccer, catch or even fetch with my dog, I always had a blast. Bubbles were also one of my favorite pass times. I especially liked the bubble guns so my brother and i could have bubble wars. The toy that confused me at first however, was a cardboard box. My mature mind first saw it and thought of it only as something to hold things in when you're packing for a move. However, after thinking about tit's alternate uses, I remembered all the fun I had playing pretend with boxes.


http://www.toyhalloffame.org/toys/bubbles

Blog Post #1

Hi, my name is Sarah Santangelo. I am a junior at Reading Memorial High School. I live with my mom, my aunt and my brother, David, stays with us when he comes home from the Navy. My favorite subject in school is math and my least favorite is French. Outside of school, I cheer for my school's Varsity cheering team. Right now, my favorite TV shows are American Horror Story and Dance Moms. My favorite book and movie series are The Hunger Games Trilogy. In my opinion, I enjoyed the books better. My favorite thing to do when I am not busy is hanging out with my friends. If I could go out to eat anywhere tonight it would be Nico in Boston's North End. They make the best Italian food!